Available on the market today, sunscreen packaging does not represent the epitome of high innovation, or that of an environmentally friendly solution. “Little feet” is an exciting, new form of sunscreen packaging that demonstrates a more sustainable approach to the way that sunscreen is packaged.
Within the design, the pump head is intended to be reused through the purchase of a foil-sealed bottle. Being economically appealing, the pump-less bottles would be marketed at a less-expensive cost than those packages which contain the pump head, acting as an incentive for consumers to adopt the sustainable use of the packaging. As the pump consists of over half of the material of the entire package, being 50.5 percent, it makes sense both economically and environmentally, to reduce the amount of material and energy consumed within manufacture.
While being innovative through the design of a recyclable and reusable package, the product aesthetics also represent a unique form within the current sunscreen packaging market. Being targeted towards parents for use on their children, the package demonstrates a level of sophisticated aesthetics that appeal to both the parent and child. The clear material, Polyethylene Terephthyalate, allows the consumer to see the product, to add an element of excitement to ‘sunscreen time’ for children, as they are able to watch the contents make their way through the package while it is being operated.
The size of the package was resolved to be one that fits nicely both on a bench top and in the hands of a child. With full-time use, the contents would last for over a month. Being compact and spillage-free, the package can be transported around to children's outdoor activities, such as weekend sport, or just remain within the home as a more aesthetic package that other sunscreens.