Icerush is a stainless steel hand tool designed to cruch ice for making cocktails. The size and shape of the design allows for the user to crush ice inside a generic cocktail shaker, before the other ingredients are added.
The design is easy, simple and fun to use. The shape and size of the handle is easy to grip and comfortable to hold whilst crushing ice. The unique shape at the base of the crusher allows for ice to move to the edges while whole pieces of uncrushed ice can remain centered for easier and more effective crushing.
The target audience of Icerush are females aged between 20-35 years, who enjoy entertaining. For the out-of-home female who loves to get dressed up and entertain in a classy manner.
Referring back to the brief, the Icerush product design promotes a pleasurable living relationship with the user, as it makes the experience of making cocktails easier, and therefore more enjoyable. The process of crushing ice creates a feeling of gratification, as the user is able to achieve a 'smarter cocktail' through the use of this product. The shape of the handle is large and easy to grip, making the ice-crushing experience comfortable, where the hand is not stressed by the repetative action.